The objective of our beef improvement program is to produce elite, practical breeding animals that promote profitability by optimizing reproduction and growth functions with a beef herd. Our purebred Angus herd is improved with the aim of each generation having increased carcass muscle with a reduction in feed utilization for the carcass produced. Animals must support sustainability through a docile response to handling as well as a desire to thrive through production challenges.
To deliver against our intent we measure traits of our animals in both fescue-based grazing and bed-packed barn environments, and therefore, improvement in the herd's production capacity may be realized within a broad range of commercial environments with confidence. We measure with strict discipline key traits that are critical to sustain reproduction, optimal growth, and quality carcass performance.