Our Genetic Program

The objective of our beef improvement program is to produce elite, practical breeding animals and boost profitability by optimizing reproduction and growth functions within a beef herd.

Data Drove the Direction
An analysis of all available Angus data using a profit function that prioritized reproduction, feed conversion, and carcass quality (an emphasis on the first two) revealed:

• The two most heavily used Angus bulls were producing the best and worst cattle in the breed
• Two southern IL farmers using a different bull could end up with a $260 profit difference — strictly due to genetics.

Improvement Generation to Generation
The goal of our purebred Angus herd is improvement with each generation having increased carcass muscle with a reduction in feed utilization for the carcass produced than the previous one. Animals must support sustainability through a docile response to handling as well as a desire to thrive across a variety of production environments and challenges.

Proven Through Tracking
To deliver against our objective, we diligently measure traits of our animals in both fescue-based grazing and bed-packed barn environments. This ensures improvement in a herd's production capacity can be confidently achieved across a broad range of commercial environments. We measure with strict discipline all key traits that are critical to sustain reproduction, optimal growth, quality carcass performance, and a unique and enjoyable eating experience for the consumer.